BRAND NEW…

A Youtube series transforming your business into a fully fledging brand identity created by Daily Bread.

In Episode 1, I worked with the team on taking a blank food truck with just a brand name 'Nothing Long' and transforming it into a work of art. I also helped provide 'Nothing Long' with a brand identity comprising of logo design, brand colour, character design, product design and digital/print design as well as branding the show ‘Brand New’ itself!

Brand New Logo Design & Ident Animation

Initial Character Concept

Alternative Character Concept

Final Character Design

Test animations bringing the character to life.

Menu Illustrations

Product & Packaging Design

Motion Menus

Episode 2 of Brand New was a special episode partnered with CALM and FC Not Alone, the worlds first mental health football club – one that everyone in the world can support.

FC Not Alone was created by Matthew Legg and Ian McKenzie on the back of Matthew’s battle with depression which forced him to defer his second year of his studies at Bath University.

I worked on the character designs and animations for this video showing the path FC Not Alone took using football to get people talking about Mental Health.