Keep this in mind…

So, what if there was this weird VHS tape belting out a new tune, and as it played things got trippy and weird. Imagine if ‘Saved By The Bell’ and ‘The Poltergeist’ canoodled and 9 months later gave birth to a dope music video. This was the pitch when directing the music video for Dead Natives’ ‘Keep This In Mind’ along sidemy creative compadres Loveless + Wood.

The core of the film would revolve around it being split into 3 worlds. First being, real life. This is where we’d see the TV and VHS being played. The second is inside the TV, where we’d see the boys playing on a green screen. The third will be through the lens of the ‘90s DV film camera where we’d layer the video Russian doll style, to create this inception of different layers.

Nothing says ‘90s more than tripping as balls patterns, so that’s what we wanted to get in there. I created a selection of ‘90s inspired patterns to really get the psychedelia on. These are what would then be layered behind the boys in the footage to really make the band pop!

We wanted to create a retro Dead Natives VHS cover. This was beautifully adorned at the beginning of the video. Using ‘90s VHS cover designs as inspiration, we wanted to capture the true authentic tone and look of the ‘90s.

When filming came around, we locked off in beautifully crisp 4K, so we could crop and tuck wherever we needed to. We had the boys on a green screen at all time, from ceiling to floor which is where Loveless (wearing a green screen suit) came in. Walking around the boys with his dad’s old MiniDV camera, we captured a more dynamic set of shots. The MiniDV picked up the green screen too, which is where the trippy 90's inspired background animations came into play. It was with this concoction of shops that provided the trippy nostalgia mess that we strived for.